
Nice Trick
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Working patterns are constantly evolving. We gradually spend more time in our working environments, and this in turn means that we often need to make work and rest fully compatible within the same space. Some cultures have assimilated this concept more naturally than others, but in general the workplace has rarely adapted to this new working-resting paradigm.
The Ostrich offers a micro environment in which to take a warm and comfortable power nap at ease. It is neither a pillow nor a cushion, nor a bed, nor a garment, but a bit of each at the same time. Its soothing cave-like interior shelters and isolates our head and hands for a few minutes, without needing to leave our desk.
It’s one of the most protective cars in the world. It’s bomb-proof, it has bullet-proof glass, and its own oxygen supply. But a teeny weeny ramp at the US Embassy in Dublin caused the President’s car to ‘beach’, causing the crowds waiting outside to gasp in surprise.
The low bottom of the car, nicknamed ‘The Beast’ because of its bomb-proof features, seemed to catch on a ramp crossing over the gateway. US security services later denied it was ‘The Beast’ that got stuck, saying ‘it was a spare limo, carrying staff and support personnel.’
Created by Brazilian ad agency Loducca, more than 600 balloons were used to create this clever little 'book' that tells a story involving Slash and Ozzy Osbourne, among others. About 10 balloons were popped every second. The advertisement was made for MTV.