"Supermarkets are places of high impulse buying for both sexes -- fully 60 to 70 percent of purchases there were unplanned, grocery industry studies have shown us," according to Paco Underhill in Why We Buy: The Science of Shopping.
Some of the tactics includes:
Rat in a maze. The main aim of this tactic is to slow you down. They do this by reorganizing their shelves every few months to send you scrambling to find your favorite food. Also, displays are stuck in the middle to create bottlenecks to slow you down and have you ever wonder why the trolleys always have one broken wheels?
Using Your Kids Against You
Candy, cookies and all the diabestest cereals are usually grouped together in a single aisle feared by mothers everywhere, with the most expensive stuff all shelved at kiddie eye-level.
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