A format war occurs when two incompatible versions of a similar technology begin to compete against one another in the market. In almost every case, one of the two formats wins out in the end, either because of a better marketing strategy or a superior product, leaving groups of unlucky consumers with an obsolete technology.
Format wars are most common in the realm of audio and video technology, but they've also involved computers, digital media storage, and even something as basic as electricity. Here are ten of the most famous examples of format wars.
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